ASU Intelligence
Data and intelligence on Africa's sports economy
Deals tracking, market reports and sector insights built from primary research and a network of 4,300 senior leaders across the continent.
ASU Deals Tracker
Updated fortnightly · Verified by ASU142+
deals tracked in total since 2024
80
deals tracked in 2026 so far
$192M+
disclosed value, from 20 of 80 deals
67
deals tracked in 2025
40
football deals, the most active sport
Insights
Topic:
Sports Development
Sport for Development Needs a Reset: From Charity to Socio-Economic Investment
21 Jul 2026
Sports Business
How Mega Sporting Events Boost Africa's Economy: World Cup Legacy, Tourism & Investment
21 Jul 2026
Technology & Innovation
Inside Africa's Sports Media Landscape: Pay TV, OTT Growth & AFCON Rights Challenges
21 Jul 2026
Technology & Innovation
African Sport, Perception & Investment: Fixing Risk Bias and Professionalising Governance
15 Apr 2026
Investment
Investing in African Sports: Where the Real Opportunities Are (Pan-African Strategy Explained)
7 Dec 2025
ASU Connex Summit 2023: Andy Howes Interview (AfroSport Group)
21 Oct 2024
ASU Connex Summit 2023: Kenny Jean-Marie Interview
30 Sept 2024
In Conversation with Nicolas Pompigne-Mognard, Founder of APO Group
4 Sept 2023
In Conversation with Dr Seun Adigun — Africa's First Winter Olympian Bobsledder
1 Aug 2023
CAF Women's Football Landscape Report 2022 — with Meskerem Tadesse Goshime
22 May 2023
FIFA Forward 3.0: How African Member Associations Can Best Utilise the Programme
13 Mar 2023
The Growing Influence of eSports in Africa & Engaging with Youth
27 Feb 2023
FIFA Digital Skills Platform: How It Benefits African Associations
27 Feb 2023
Using Data & Analytics to Create a Structured Pathway for African Athletes
27 Feb 2023
Sports Manufacturing & the AfCFTA: A Mechanism for Growth
23 Sept 2021
Sports, Trade & Advocacy Roundtable — ASU x UNECA
15 Jun 2021
Global Organisations in Africa: Basketball Africa League & the SEED Project
25 Jul 2020
Global Organisations in Africa: Arsenal FC & Visit Rwanda
25 Jul 2020
Global Organisations in Africa: LaLiga's Strategic Expansion Across Africa
25 Jul 2020
An Introduction to the African Sports Market — ASU Inaugural Panel Session
1 Apr 2019
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