Privacy Policy

Who we are

Africa Sports Unified ("ASU", "we", "us") is an intelligence and advisory platform focused on Africa's sports economy. We are based in the United Kingdom. You can contact us at info@asunified.com.

What data we collect and why

We only collect personal data when you choose to provide it to us. This happens in two situations:

• ASU Insider registration: When you register your interest in ASU Insider, we collect your first name, last name, job title, organisation, and email address. We use this to send you a confirmation email and to contact you when ASU Insider launches.
• Report and tracker downloads: When you request a report or tracker, we collect your name, company, and email address. We use this to send you the download link and occasional relevant follow-up communications about our research.

Legal basis for processing

We process your personal data on the basis of your consent, given when you submit a form on our website. You may withdraw your consent at any time by contacting us at info@asunified.com.

How we store your data

Your data is stored securely using Sanity (our content management system) and processed for email delivery via Resend. Both services are reputable providers with their own privacy policies and appropriate data protection measures. We do not sell or share your personal data with any third parties for marketing purposes.

How long we keep your data

We retain your data for as long as it is necessary to fulfil the purpose for which it was collected, or until you request deletion. If you wish to have your data removed, please contact us at info@asunified.com.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Data portability

To exercise any of these rights, please email us at info@asunified.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.