ASU Connex Summit 2023: Andy Howes Interview (AfroSport Group)
21 October 2024
Part one of a two-part interview with Andy Howes, Director and co-Founder of AfroSport Group — a partner of the ASU Connex Summit. The conversation explores the African sports media landscape, with a particular focus on the importance of free-to-air television in growing sports audiences and commercial opportunities across the continent.
Key takeaways
- The role of free-to-air television in building mass sports audiences across Africa
- How AfroSport Group approaches media rights and sports distribution on the continent
- The commercial case for investing in African sports broadcast infrastructure
- Key opportunities and barriers in the African sports media market
