ASU Intelligence
Africa Sports Deals Tracker
Tracking signed deals, partnerships, and investment across Africa's sports economy. Verified and updated weekly by ASU.
Market at a Glance
Disclosed Deal Value — 2026 YTD
$14M+
Based on 10 of 66 deals where total value has been reported. The remaining 56 deals are undisclosed — the true total is significantly higher.
Year on Year
2025 — Full Year
55
deals tracked
2026 — Year to Date
66
deals tracked so far
2026 figure reflects deals tracked through the current date. Full-year total will grow.
2026 Deals by Sport
Based on 66 deals tracked in 2026 year to date. Source: ASU Deals Tracker.
You're viewing the 5 most recent deals with 4 fields. The full tracker includes all deals, deal values, parties, sources, and advanced filters. Get full access →
Latest Deals
Showing 5 most recent · 4 of 9 fields shown
| Date | Country / Region | Sport | Sector Focus |
|---|---|---|---|
| 1 Oct 2026 | 🇹🇩Chad | Football | Government & Public Sector |
| 28 Sep 2026 | Pan African | Football | Media & Broadcasting |
| 24 Sep 2026 | 🇰🇪Kenya | Basketball | Individual Investor |
| 23 Sep 2026 | 🇬🇭Ghana | Football | Banking & Financial Services |
| 22 Sep 2026 | 🇿🇦South Africa | Cricket | Media & Broadcasting |
See every deal, not just the headlines
The full tracker includes all deals, deal value, parties involved, methodology, and source links — with filters by country, region, sport, and sector.