Sports, Trade & Advocacy Roundtable — ASU x UNECA
15 June 2021
Africa Sports Unified, in partnership with UNECA, convened an interactive online roundtable focused on sport, trade and advocacy within the African market. Bringing together practitioners, policymakers and business leaders, the session explored how sport can serve as a vehicle for economic integration, and how advocacy and trade frameworks can be leveraged to create systemic change for the continent.
Key takeaways
- The intersection of sport, trade policy and economic advocacy across Africa
- How the AfCFTA creates new possibilities for sports businesses and investors
- The role of collective advocacy in shaping better policy environments for African sport
- Practical steps for practitioners looking to engage with continental trade frameworks
