Powering the Business of Sport in Africa
Intelligence, advisory, and ecosystem access for organisations shaping Africa's sports economy.
4,300+
Industry leaders in our network
22.8%
Newsletter engagement rate
vs. 2.64% global average
10+
Countries represented across our community
Who we've worked with
Who We Are
Pan-African focused. Globally Connected.
Africa Sports Unified (ASU) is an intelligence and advisory platform shaping how sport is understood, valued, and executed as an economic sector across Africa.
We work with governments, investors, rights holders and institutions to provide market intelligence, strategic advisory, and ecosystem access enabling better decisions, stronger partnerships, and long-term growth.
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ASU INSIDER
Your Leverage in the African Sports Market
A private membership for decision-makers shaping Africa's sports economy. Where strategy, access & influence meet.
Join ASU Insider Today
Advisory
Strategic Advisory for Sport Led Growth
Delivering sport-led strategies aligned to economic growth, trade, and long-term value creation for governments, rights holders, investors, brands, and institutions.
View Advisory ServicesThe ASU Knowledge Hub
Decision-grade intelligence shaping Africa's sports economy.
AFRICA SPORTS UNIFIED
Africa Sports Unified Podcast
www.asunified.com
Conversations That Matter
ListenConversations with leaders shaping the Pan-African sports economy
Listen to ASU Podcast >
FIFA
Gelson Fernandes
Deputy Chief Member Associations Officer and Director for Africa
Africa Sports Unified is helping to strengthen dialogue and insight around the development of sport across Africa. Platforms like ASU that bring together stakeholders from across the ecosystem play an important role in shaping informed conversations about the growth and future of sport on the continent.
Engage With Africa Sports Unified
We work with decision-makers shaping Africa's sports economy, providing the clarity, access, and insight required to lead with confidence.
We welcome enquiries related to strategic partnerships, advisory engagements, media and press, contributing to the ASU Knowledge Hub, sponsorship, and speaking or event opportunities.
Or contact us directly at info@asunified.com