In Conversation with Nicolas Pompigne-Mognard, Founder of APO Group
4 September 2023
Part of ASU's 'In Conversation with...' series, which profiles leaders and trailblazers shaping the African business and sports landscape. This episode features Nicolas Pompigne-Mognard, Founder, Chairman and Owner of APO Group — Africa's leading media relations consultancy. Nicolas shares his entrepreneurial journey, his perspective on how Africa is perceived internationally, and what it takes to build a globally recognised business rooted on the continent.
Key takeaways
- The story behind building APO Group into Africa's leading media relations consultancy
- How international perceptions of Africa impact investment and business decisions
- Lessons in entrepreneurship from building a global brand from the continent
- The role of communications in reshaping Africa's image on the world stage
