An Introduction to the African Sports Market — ASU Inaugural Panel Session
1 April 2019
ASU's inaugural event, hosted at the Sports Business Centre, brought together a panel of experts to make the case for the African sports market — its scale, its complexity, and its commercial potential. Convened by ASU founder Gabriel Ajala, this foundational session set out why Africa deserves serious attention from global sports business, and what it takes for investors, brands and organisations to engage meaningfully with the continent.
Key takeaways
- The scale and diversity of the African sports market across 54 countries
- The key barriers to investment and how organisations can navigate them
- What global sports businesses need to understand before entering African markets
- The role of networks like ASU in connecting the continent's growing sports ecosystem
