The Most Comprehensive Database of Sports Deals Across Africa
A structured, decision-ready view of commercial activity across the African sports market.
Access the Full TrackerThe Problem
Africa's sports market is growing, but fragmented and underreported deal activity limits visibility, leaving decision-makers without the structured data needed to act strategically.
The Solution
The ASU Deals Tracker provides a centralised, structured database of sports deals across Africa, enabling you to track, analyse, and benchmark commercial activity across the continent.
What's inside the tracker
- Sponsorship deals across sport, brands, and federations
- Media rights agreements and broadcast partnerships
- Infrastructure and stadium investment activity
- Government and federation funding deals
- Private equity and venture capital in African sport
- Cross-border and international partnership deals
- Continuously updated as new deals are confirmed
Built for
Full access
£599.99
Annual subscription — instant access
Access the Full TrackerSecure checkout via Stripe
✓ Structured, decision-ready data
✓ Continuously updated
✓ Covers deals across Africa
See real data before you commit
Browse the 5 most recent deals from the live tracker — no sign-up required. The full version includes all deals, deal values, parties, methodology, and source links.